New Zealand Open Draws Record 32,000 Fans to Queenstown

The scenic hills of Queenstown just hosted something special: the biggest New Zealand Open crowds in recent memory, with over 32,000 fans watching world-class golf while boosting the regional economy by $33.9 million.

The 105th edition of the tournament set a new single-day attendance record at Millbrook Resort in February 2026. International visitors alone contributed $12.1 million to the economic impact, with the event generating over 40,000 bed nights across the Queenstown Lakes District.

Tournament Chairman John Hart celebrated the milestone as proof that the event has evolved into something bigger than golf. "The New Zealand Open has become far more than a golf tournament," he explained, noting its impact on tourism, business, community and New Zealand's international profile.

Tourism and Hospitality Minister Louise Upston attended the event and highlighted its perfect timing, as golf enjoys renewed global interest. She emphasized that every broadcast hour showcases New Zealand's spectacular landscapes to potential visitors worldwide, strengthening the country's reputation as a premier golf tourism destination.

The tournament's digital footprint exploded alongside its physical attendance. The event generated 157 million social media impressions globally and grew its social following by 36% across official channels.

The Ripple Effect

Beyond the fairways, this tournament delivered wins for both the environment and local communities. Organizers eliminated more than 50,000 single-use bottles during tournament week and diverted over 13 tonnes of waste from landfills through targeted sustainability initiatives.

The New Zealand Open Charitable Trust raised over $80,000 throughout the event, distributing more than $50,000 back into local community programs. These efforts transformed the tournament into a genuine force for regional good.

The success depended heavily on 551 volunteers from six different countries, with an impressive 71% returning from the previous year. Their dedication helped create the world-class experience that players, fans and broadcast audiences experienced.

The 106th New Zealand Open returns to Queenstown between February 25-28, 2027, ready to welcome thousands more fans to one of the country's premier sporting events.