NZ Open Breaks Records: 32K Fans, $34M Economic Boost

The New Zealand Open just proved that sports can be a powerful engine for good, breaking attendance records while delivering millions to local communities and inspiring a nation.

More than 32,000 fans packed Millbrook Resort in Queenstown for the 105th edition of the tournament, marking the largest single-day crowd in recent history. The event generated $33.9 million in economic impact, with international visitors contributing $12.1 million and creating over 40,000 hotel bed nights for the region.

The tournament reached new heights when Wellington golfer Daniel Hillier became the first New Zealander in nine years to win the championship. His victory resonated across the country, helping boost domestic television viewership by 23% and reaching 4.6 million viewers across more than 100 countries.

Tournament Chairman John Hart says the event has evolved into something far bigger than golf. "The New Zealand Open has become far more than a golf tournament. It is an event that delivers for tourism, business, community and New Zealand's international profile," he explained.

The Ripple Effect

The tournament's success created waves of positive change throughout the community and environment. Volunteers from six countries donated their time, with 551 people helping make the event possible and 71% choosing to return year after year.

Sustainability efforts eliminated more than 50,000 single-use bottles during tournament week. The team also diverted 13 tonnes of waste from landfills through carefully planned initiatives.

The New Zealand Open Charitable Trust raised over $80,000 and distributed more than $50,000 directly back into local community programs. These funds support initiatives that strengthen the region long after the final putt drops.

Digital engagement exploded with 157 million social media impressions globally, while the tournament's social following grew by 36%. Every broadcast hour showcased New Zealand's spectacular landscapes to potential visitors worldwide, strengthening the country's reputation as a premier golf tourism destination.

Tourism and Hospitality Minister Louise Upston celebrated the results, noting the event's timing couldn't be better as golf enjoys heightened international attention. "Every broadcast hour is an opportunity to showcase our spectacular landscapes, premium visitor experiences and world-class golf courses to potential visitors," she said.

The 106th New Zealand Open returns to Queenstown in February 2027, ready to create another wave of economic opportunity and community pride.