Olympic Mascots Milo and Tina Plushies Sell Out Everywhere

The hottest ticket at the 2026 Winter Olympics isn't for a ski race or hockey match. It's a stuffed animal that fans can't find anywhere.

Plush toys of Olympic mascots Milo and Tina have completely sold out across Milan and Cortina d'Ampezzo, Italy, less than a week into the Winter Games. The adorable stoat siblings have captured hearts so completely that official Olympic stores, including the flagship location at Milan's iconic Duomo Cathedral, can't keep them on shelves.

"I think the only way to get them is to actually win a medal," joked Julia Peeler, a 38-year-old from South Carolina hunting for plushies for her niece. She's not taking any chances with the mascot pins she bought either, keeping them safely stored away to avoid eager pin traders.

Tina represents the Olympic Winter Games, while her younger brother Milo serves as the face of the Paralympic Winter Games. According to the Olympics website, Milo was born without one paw but learned to use his tail and turn his difference into a strength.

The stoat characters appear on everything from coffee mugs to T-shirts, with plush toys priced between $21 and $69. But the stuffed versions have become Olympic gold themselves, appearing sold out online and prompting fans to ask shops daily about restocking schedules.

Broadcast engineer Jennifer Suarez, who has collected mascot toys since the 2010 Vancouver Games, got lucky at the media center in Milan on Tuesday. "We were lucky we were just in time," she said, clutching a tiny Tina. "They are gone right now."

Why This Inspires

The mascots represent something bigger than cute merchandise. Milo's story as a Paralympic mascot with a visible difference resonates deeply with fans like Annie-Laurie Atkins, who has many disabled friends. "Having a character that also represents that is just incredible," she said.

San Franciscans Michelle Chen and Brenda Zhang traveled to Milan specifically for the Games and immediately understood the appeal. "They're just so lovable and they're always super excited at the Games, they are cheering on the crowd," Chen explained after meeting the characters at the fan zone.

The shortage shows how representation matters, even in something as simple as Olympic mascots. When athletes receive their medals on the podium, they're gifted these same plush toys, creating moments that celebrate both athletic achievement and inclusive design.

Stoats are small mustelids, related to weasels and otters, making them a unique choice that's clearly resonating with fans worldwide.