
Oslo Startup's 'Weightless Camera' Revolutionizes Sports TV
A Norwegian company has created software that generates stunning live sports footage without any physical cameras moving at all. Tennis fans already got a taste during the Madrid Open, and the technology is about to transform how we watch games.
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Imagine watching a tennis match from the player's exact perspective, tracking every step and shot with video game smoothness, all captured in real time with no camera operator in sight.
That's exactly what happened during the Madrid Open men's final last spring. Viewers watched the match from just behind the baseline, following every movement with zero blur or delay. The footage looked so seamless that YouTube commenters praised the "footwork by the cameraman."
Plot twist: there was no cameraman. No robotic cameras. No drones. Just pure software magic.
Oslo-based startup Muybridge has spent nearly five years developing what founders Håkon Espeland and Anders Tomren call a "weightless camera." Their real-time computer vision technology creates impossible perspectives without any moving parts whatsoever.
The system breaks 400 years of camera history by eliminating the physical constraints that have always limited sports broadcasting. Traditional cameras need operators, rails, cables, or robotic arms to move and track action. Muybridge's software simply generates the movement digitally, creating angles and tracking shots that would be physically impossible with conventional equipment.

Why This Inspires
This innovation opens doors that were previously locked by physics and logistics. Small sports leagues that couldn't afford elaborate camera setups can now deliver broadcast-quality coverage. Viewers get to experience the athlete's perspective without strapping GoPros to players or flying drones around the court.
The technology captures speed and motion in ways our eyes aren't naturally accustomed to seeing. It's not just about looking cool. These perspectives help coaches analyze technique, help broadcasters tell better stories, and help fans understand the incredible skill required at the highest levels of competition.
Founded in 2020, Muybridge named itself after motion-picture pioneer Eadweard Muybridge, whose 19th-century experiments with sequential photography helped birth cinema itself. The parallel feels fitting: just as the original Muybridge changed how we capture movement, this modern version is changing how we experience it.
The company plans to expand beyond tennis in the coming year, bringing these revelatory perspectives to multiple sports. What started as a technological experiment in a Oslo's hip Grünerløkka neighborhood is about to change living rooms worldwide.
Sports broadcasting just got its biggest upgrade in decades, and it happened by making the camera disappear entirely.
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Based on reporting by Fast Company
This story was written by BrightWire based on verified news reports.
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