Patriots Playoff Run Boosts Massachusetts Small Businesses

When the Patriots made the playoffs for the first time in four years, it wasn't just fans who celebrated. Small business owners across Massachusetts are seeing their biggest sales surge in years, proving that hometown pride translates directly to economic wins.

David Fasano, owner of Fasano's Marketplace in Braintree, introduced a tailgate special featuring homemade Italian platters, Buffalo wings, and whoopie pies. The response exceeded his expectations.

"This is the first year since we have owned the business, in four years, that the Pats have been in the playoffs," Fasano said. "We weren't sure what to expect, but it has been great for business."

The impact extends beyond food sales. Braintree Mayor Erin Joyce points to playoff games as crucial revenue generators for local economies, especially when residents choose community gathering spots over staying home.

"For our small businesses, it's a huge rush," Joyce explained. "Big games bring people out, they're excited, and they want to share the excitement with their friends."

Sean Conroy, who co-owns Southside Tavern in Braintree, says the 3 p.m. game time on Sunday is particularly helpful for his business. Earlier games mean more customers can enjoy the social atmosphere without staying out late on a work night.

Local resident Chrissy Joseph summed up why many choose restaurants and bars over home viewing. "If you can watch it with friends, you'd rather do that out, so you don't have to do the cooking and the cleaning."

The Ripple Effect

The Patriots' success is creating a multiplier effect throughout local communities. When fans pack into taverns and order from neighborhood markets, those dollars support family wages, rent payments, and future business investments. Each touchdown celebration becomes a mini-economic stimulus for towns like Braintree.

The playoff run represents more than just football success. For small business owners who weathered tough years without playoff revenue, this season offers both hope and tangible financial relief at a critical time.

Whether the Patriots advance or not, these business owners have already won something valuable: proof that community spirit and local commerce still go hand in hand.