Rwanda's Youth Minister Calls Artists to Lead Drug-Free

Rwanda's government is turning to an unexpected group to help solve a youth drug crisis: musicians and artists.

During the second annual Rubavu Music Awards on June 13, Youth and Arts Minister Dr. Abdallah Utumatwishima asked artists to reject drugs and excessive drinking, explaining these habits fuel gender-based violence and harm young people across the country. His message struck a chord in Rubavu District, a border town where illegal drug trafficking poses serious risks.

The minister told the crowd of performers and fans that many artists mistakenly believe substances help them feel confident or perform better on stage. Instead, he pointed to recent cases where entertainers committed acts of violence against partners while under the influence.

"You all look healthy. I have not seen anyone who is drunk or under the influence of drugs," Utumatwishima said, praising the artists gathered. He urged them to choose discipline and stay away from behaviors that destroy careers and relationships.

The timing matters. Singer Yampano currently faces trial over allegations including drug abuse and assaulting his girlfriend, along with charges of battery and unlawful confinement. Other entertainers have faced similar legal troubles, with substance abuse often playing a central role.

Brother Vital Ringuyeneza, executive director of Vision Jeunesse Nouvelle, explained that this year's awards ceremony intentionally focused on more than music. The organization designed the event around talent development, violence prevention, and mental health awareness for young people.

Local DJ Selekta Dady reinforced the minister's call to action, noting that while alcohol flows freely in entertainment circles, drug abuse and violence must never become normalized. "Being a celebrity or working in show business does not mean that we should engage in drug abuse," he said, pointing to talented artists whose careers ended in imprisonment or forced rehabilitation.

The Ripple Effect

When influential artists choose sobriety and speak openly about it, they create permission for fans to do the same. In a country where 70% of the population is under 30, youth watch entertainers closely and often mirror their behavior.

By positioning artists as mentors rather than cautionary tales, Rwanda's approach recognizes that cultural change happens through inspiration, not just intervention. The Rubavu Music Awards now serves dual purposes: celebrating homegrown talent while building a community committed to protecting young people from substance abuse.

The message is simple but powerful: true confidence comes from discipline, not drugs.