
Samsung and Intel Team Up to Make Laptop HDR Viewing More Sustainable
In an exciting collaboration, Samsung Display and Intel have developed SmartPower HDR technology that dramatically reduces power consumption on OLED laptops while watching HDR content. This innovative breakthrough means you can enjoy stunning visuals without worrying about draining your battery, making premium display technology more practical for everyday use.
Great news for laptop users who love vibrant, high-quality displays! Samsung Display and Intel have joined forces to solve one of the biggest challenges facing modern laptops: how to enjoy beautiful HDR content without constantly searching for a power outlet.
Their innovative solution, called SmartPower HDR, represents a significant leap forward in making premium display technology more accessible and sustainable for everyday computing. The technology intelligently manages power consumption while maintaining the stunning visual quality that OLED screens are famous for.
So how does this technological marvel work? The system operates like a thoughtful assistant that constantly monitors what you're doing on your laptop. The chipset keeps track of the peak brightness needed for each frame in real-time, while the OLED panel's timing controller chip analyzes this data alongside the ratio of active pixels to determine the perfect voltage level at any given moment.
Think of it as having a smart helper that knows exactly when you need maximum brightness and when you don't. When you're browsing the web or editing documents, the system operates at lower voltage levels. But when you're watching your favorite movie or playing an immersive game that truly benefits from HDR's enhanced colors and brightness, it seamlessly ramps up the power.

The results are genuinely impressive. Samsung Display reports that this clever technology reduces power consumption by up to 22 percent during general laptop use and up to 17 percent when viewing HDR content. Perhaps most remarkably, during everyday tasks, the power consumption becomes comparable to standard SDR modeโall while maintaining HDR's superior color accuracy and brightness advantages.
This breakthrough addresses a frustrating compromise that laptop users have faced for years. Traditional HDR modes stay locked at maximum brightness regardless of what's happening on screen, leading to unnecessary battery drain. As a result, many laptop manufacturers have defaulted to SDR mode despite HDR's clear visual advantages, forcing users to choose between battery life and display quality.
With SmartPower HDR, that compromise becomes a thing of the past. Users can enjoy the full benefits of their premium OLED displays without the anxiety of watching their battery percentage plummet.
While Samsung Display hasn't yet announced which specific laptop models will feature this technology, the mere fact that two industry giants are collaborating on this solution signals a brighter future for mobile computing. Intel had previously showcased this technology, and now with Samsung Display providing detailed insights into its functionality, we're moving closer to seeing it in consumer devices.
This development reflects a broader trend in the tech industry toward sustainability and user-friendly innovation. By making high-quality visual experiences more energy-efficient, Samsung and Intel are helping ensure that premium features don't come at the cost of practicality or environmental responsibility.
For anyone who's ever dimmed their screen or switched off HDR to preserve battery life during a long workday or flight, SmartPower HDR promises a welcome reliefโand a glimpse into a future where we don't have to compromise.
Based on reporting by The Verge
This story was written by BrightWire based on verified news reports.
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