Shakira's Madrid Concert Breaks Amazon Music Streaming Record
The Colombian superstar's October concert in Madrid became the most-watched live performance by a female artist on Amazon Music, streamed free across three platforms to millions worldwide. The milestone performance highlights Madrid's growing role as the global bridge between Latin American and European music.
When Shakira took the stage in Madrid on October 3rd, millions of fans around the world watched history unfold in real time.
The Colombian singer's concert became the most-watched live performance by a female artist on Amazon Music, according to Claire Imoucha, head of Amazon Music in Spain. Viewers from different countries tuned in for free across Amazon Music, Prime Video, and Twitch to experience the full show.
The production took months of coordination between Shakira's team, the concert promoter, and Amazon Music. Twenty cameras, drones, and even a helicopter captured every moment of the performance, bringing the energy of the live show to screens across the globe.
The concert marked a personal milestone for Shakira too. It was the first time one of her full concerts had been streamed live worldwide, connecting her with fans who might never have the chance to see her perform in person.
The Ripple Effect
Madrid's selection as the concert location wasn't random. The Spanish capital has become what Imoucha calls "the epicentre of Latin music, the bridge between Latin America and Europe."
The numbers back up that claim. Latin and Spanish-language music already accounts for 65% of digital consumption in Spain, a share that continues growing.
The concert is part of Shakira's Madrid residency for her "Las Mujeres Ya No Lloran World Tour," which has seen her perform multiple shows in the capital since September. Other major Latin artists are also choosing Madrid for international-scale performances, strengthening the city's position as a global music hub.
Amazon Music brings significant streaming experience to these broadcasts. The platform has spent more than five years streaming Barcelona's Primavera Sound festival live to audiences worldwide, building expertise in delivering large-scale musical events to global viewers.
The success of Shakira's stream shows how technology can democratize access to world-class performances, allowing fans everywhere to share in moments that once required expensive travel and tickets.
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Based on reporting by Euronews
This story was written by BrightWire based on verified news reports.
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