Singapore Platform Makes Character Education Affordable

Children across Asia are growing up in a world filled with social media pressures, academic stress, and digital distractions. Now a Singapore-based platform is making it easier and more affordable for families and schools to teach the emotional skills kids need to thrive.

Edufrienz 99 launched as one of Asia's first digital platforms dedicated entirely to character education and social emotional learning. The subscription service costs as little as $2.49 per month, putting quality resources within reach of schools and families across the region.

The platform offers 87 learning topics covering everything from empathy and self-control to problem-solving and teamwork. Teachers and parents can access character-based stories, videos, interactive games, worksheets, and guided activities that work both on screens and as printed materials for hands-on learning.

"There is a growing awareness that children need more than academic success to thrive in an increasingly complex world," said Boon, General Manager of Edufrienz 99. The platform responds to a real need as Asian governments place greater emphasis on emotional development, yet many schools lack practical tools to deliver it.

The Ripple Effect

Edufrienz 99's approach combines digital convenience with purposeful screen time. Kids can engage with original learning characters like Spark Frienz and Lumi Frienz, who guide them through lessons on positive values and emotional management.

The platform is already expanding beyond its core offering. Edufrienz 99 partnered with education specialist Dr. Siti Mariam to develop an executive functioning curriculum that helps children manage their learning, emotions, and decision-making. They're also working with a local polytechnic on augmented and virtual reality projects.

The company is now seeking partnerships with education groups, distributors, and NGOs across Asia to expand access. Through content co-creation and licensing, they aim to reach more children who need these essential life skills.

Teaching kindness and emotional resilience is becoming just as important as teaching math and reading, and now it's accessible to families everywhere.