Great news for sports enthusiasts and streaming fans alike! Peacock is dramatically enhancing how we experience live sports at home, announcing a major expansion of premium Dolby Vision and Atmos technology across its sports programming throughout 2026.

Until now, Sunday Night Football has been the only live sports offering on Peacock to feature the immersive Dolby Atmos sound technology. But that's all changing in a wonderful way. Following an announcement at CES 2026 in Las Vegas, Dolby Laboratories and Peacock revealed that subscribers will soon enjoy enhanced picture quality through Dolby Vision and theater-quality sound via Atmos across Sunday Night Football, NBA games, and MLB events.

This expansion represents a significant win for viewers who want to feel like they're right there in the stadium from the comfort of their living rooms. The enhanced technology delivers breathtaking picture quality and immersive sound that captures every exciting play, roaring crowd, and edge-of-your-seat moment exactly as the content creators envisioned it.

"Our partnership with Dolby ensures that whether our subscribers are streaming a thrilling playoff game, the latest Universal blockbuster, or a critically acclaimed Peacock Original, they're experiencing it exactly as creators intended — with breathtaking picture and immersive sound that brings every moment to life," shared David Bohunek, Senior Vice President of Global Video Engineering at NBCUniversal. His enthusiasm perfectly captures the commitment to delivering outstanding experiences to viewers.

The innovation doesn't stop there. Peacock is also pioneering the adoption of cutting-edge technologies including Dolby Vision 2 and Dolby AC-4, both launching later this year. Dolby Vision 2 represents what the company calls "a groundbreaking evolution" of picture quality innovation, specially designed for today's advanced TV technology. What makes it particularly exciting is its intelligent use of AI to automatically optimize your television settings based on what you're watching and your viewing environment, ensuring the perfect picture every single time.

The new Dolby AC-4 audio format brings another welcome advancement, delivering exceptional audio quality while using significantly less bandwidth than other formats. This means subscribers can enjoy premium sound without worrying about streaming limitations or internet speeds as much.

This announcement came during CES 2026, the premier technology showcase taking place in Las Vegas from January 4-9, where companies unveil innovations that will shape how we experience entertainment in the years ahead.

For sports fans, this development means that watching your favorite teams compete will become an even more engaging and emotionally resonant experience. Whether it's the crack of a baseball bat, the swish of a basketball through the net, or the roar of the crowd during a game-winning touchdown, you'll hear and see it all with unprecedented clarity and depth.

As streaming technology continues to evolve, partnerships like this one between Peacock and Dolby demonstrate how companies are working to ensure that home viewing rivals and even surpasses the experience of watching in person, making premium entertainment more accessible to everyone.