St. Cloud Region Gets New Brand to Unite 250 Businesses

A regional development group in Minnesota just gave itself a makeover that reflects 15 years of growth and impact.

The Greater St. Cloud Development Corporation announced its new name, Greater St. Cloud, along with a fresh logo and website designed to show what it really does: connect people and businesses across Central Minnesota.

The organization launched in 2011 with 55 investors focused on driving economic growth in the tri-county area. Today, it brings together about 250 business and community leaders working to strengthen the region's economy.

CEO and President NeTia Bauman says the rebrand isn't just about a new look. It's about creating momentum that reaches beyond any single project or organization.

The mission hasn't changed. Greater St. Cloud still focuses on driving economic vitality, strengthening regional competitiveness, and supporting the people and businesses that make the area thrive.

What's different is how the organization presents itself to the public. The new branding aligns the group's public face with the collaborative work happening behind the scenes.

The Ripple Effect

When 250 business and community leaders work together under one umbrella, the impact multiplies. That's the vision behind Greater St. Cloud's transformation.

The new brand is designed to create connections between people who might not otherwise meet. Those connections spark ideas, partnerships, and solutions that benefit the entire region.

By making it clearer what the organization does, Greater St. Cloud hopes to attract even more businesses and leaders who want to be part of something bigger than themselves.

The growth from 55 to 250 investors over 15 years shows what's possible when a region commits to collaboration. Each new member brings fresh perspectives, resources, and networks that strengthen everyone involved.

For businesses across Central Minnesota, this rebrand signals a renewed commitment to working together for shared success.