Sultanpur Graduate Turns Juice Shop Into Steady Business

Mohammad Anas faced the same question many graduates wrestle with: what comes next? Jobs didn't interest him, and staying home felt unproductive, so he took a different path.

He opened a juice shop near Baje Stop in Sultanpur three years ago, relying on what he already knew about making fresh juices. The concept was simple: display whole fruits for customers to see, then prepare their orders on the spot using that same produce.

The early days tested his resolve. Money was tight for buying fruits and equipment, and household pressure mounted. Borrowing from friends or relatives didn't feel right, so he struggled to expand even on a small scale.

A friend told him about the Mukhyamantri Yuva Udyami Vikas Abhiyan (CM YUVA) scheme, a government program supporting young entrepreneurs. The support eased his immediate financial pressure and let him purchase stock without informal loans.

Anas visits the mandi personally to select quality fruits, then brings them back for sorting and display. His menu stays focused on items he understands well, helping him manage both costs and consistency.

He learned the business gradually, adjusting to what customers wanted over time. Rather than chasing trends, he stuck to doing a few things really well.

Why This Inspires

Anas's journey shows how stability can be its own success story. He didn't build an empire overnight or revolutionize the juice industry. Instead, he created something sustainable through daily discipline and careful decisions.

His shop proves that understanding your craft deeply matters more than doing everything at once. By keeping operations visible and quality consistent, he built customer trust one glass at a time.

Seasonality still challenges him. Summers bring crowds and strong sales, while winters slow down. But customer feedback keeps him going. "Customers like the taste of our juice and shakes, and that makes the effort feel worthwhile," he says.

Today, Anas manages everything from sourcing to staff supervision. The work demands long hours, but it's become familiar territory. He thinks about expansion sometimes, but his current focus stays on running the shop smoothly and meeting regular demand.

His transition from post-graduation uncertainty to business owner happened gradually, not dramatically. For young people facing similar crossroads, his story offers a refreshing alternative: start with what you know, build slowly, and let consistency do the selling.