Swiss Ad Company Cuts Emissions 46% in Single Year

A company celebrating its 125th birthday just gave itself the best present possible: a 46% drop in greenhouse gas emissions in a single year.

APG|SGA, a Swiss advertising company, released its 2025 Sustainability Report showing what happens when climate commitments meet real action. The company didn't just talk about going green. It actually did it.

The secret? Switching completely to renewable energy. When APG|SGA's Serbian branch, Alma Quattro, made the jump to clean electricity, it pushed the entire company from 70% renewable power to 100%. That's every illuminated billboard, every digital display, every office building, and every electric vehicle now running on clean energy.

Since 2014, the company's Swiss operations have used only hydropower certified with the "naturemade star" quality seal, the gold standard for green electricity. This isn't just any renewable energy. It's the kind that funds biodiversity projects like the restored floodplain in Reussegger Schachen, where endangered species are finding new homes.

APG|SGA didn't stop at the power switch. The company rolled out a new fleet strategy to electrify its vehicles, which will cut another 700 tonnes of CO2 from the air each year going forward.

The Ripple Effect

When companies this size prove climate action works, others pay attention. The international CDP rating gave APG|SGA an A score for climate transparency, placing it among the world's top companies for climate reporting. The EcoEntreprise certification program awarded it "Excellence" status, the highest level possible.

But the impact goes beyond awards. Every hydropower purchase helps fund conservation projects across Switzerland. The cover of this year's sustainability report shows one such project: a renaturalized floodplain where new river branches, sandbanks, and ponds now shelter threatened plants and animals. About 20% of that project's funding came from the "naturemade star" electricity fund.

The company also earned "Great Place to Work" certification again, proving that caring for the planet and caring for people go hand in hand.

APG|SGA hit its 2025 interim target of 100% renewable electricity right on schedule, showing that ambitious climate goals aren't just achievable but worth setting in the first place.