Tech CEOs Clone Themselves with AI to Work 24/7
Executives are creating AI-powered digital doubles that can answer questions, attend meetings, and represent them in multiple places at once. The technology is helping leaders scale their time while raising questions about trust and authenticity.
Tech leaders have found a surprising solution to their packed schedules: cloning themselves with artificial intelligence.
David Nussbaum, founder of Proto Hologram, now has a life-sized digital twin that represents him at trade shows and answers questions about his business. Standing next to his holographic double in Los Angeles, Nussbaum explains that his AI clone can speak 140 languages and appear in places he physically can't reach.
He's not alone in embracing this technology. Uber CEO Dara Khosrowshahi reportedly uses an AI version of himself called Dara AI to give feedback on staff presentations. Meta has been building an AI Twin of Mark Zuckerberg designed to help employees feel more connected to their boss by mirroring his mannerisms and tone.
Companies like Heygen are making digital cloning accessible to more professionals. The service can create an interactive avatar from just two minutes of video footage. Co-founder Wayne Liang uses his own digital twin to handle initial business inquiries around the clock.
Proto's AI avatars are already helping travelers navigate airports in 140 languages. In museums, digital guides teach visitors about history. The technology is even bringing cultural icons back to life, with Proto partnering with Ozzy Osbourne's family to create an AI-powered hologram of the rock legend.
The Bright Side
While AI clones are still evolving and occasionally glitch, they're solving a real problem for busy professionals. These digital assistants handle routine questions and free up time for more meaningful work. They're becoming helpful tools in airports, classrooms, and doctors' offices where multilingual support and 24/7 availability make services more accessible.
The technology also opens new possibilities for education and customer service. Interactive avatars can provide personalized attention to hundreds of people simultaneously, making expertise more widely available.
As the technology improves, these digital doubles are becoming more helpful partners than replacements, extending human capability rather than replacing the human touch entirely.
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Based on reporting by BBC Future
This story was written by BrightWire based on verified news reports.
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