TikTok Influencers Help Millions Quit Vaping in 2025
Social media stars with hundreds of millions of followers partnered with Truth Initiative to turn quitting vaping into the internet's most positive challenge. One creator's "quit vaping" video alone reached 119 million viewers.
When teenager Tyler Kidd posted her morning routine video on TikTok, she didn't talk about makeup or skincare. Instead, she announced to millions of followers that she was quitting vaping for good.
Kidd joined dozens of popular content creators across TikTok and Instagram throughout 2025 who turned quitting nicotine into a viral movement. They partnered with Truth Initiative, the nation's largest public health nonprofit dedicated to ending nicotine addiction, to share a message millions of young people desperately needed to hear.
The campaign couldn't have come at a better time. Nearly 60% of young adults ages 18 to 24 who vape say they want to quit, and 76% have already tried in the past year.
Instead of lecturing or fear tactics, these influencers made quitting relatable and even fun. Quenlin Blackwell turned her quit journey into a comedy set. Gabi Hartman filmed an "unboxing video" of the EX Program's Quit Starter Kit. Jesse Sulli posted daily check-ins celebrating 548 days free from cigarettes and vapes.
Every creator pointed their followers toward free, evidence-based resources like the EX Program, which offers personalized text support to help people quit. "The EX program helps your odds of quitting by up to 40%. I'm like, 'Ooh, sign me up,'" Kidd told her 119 million viewers.
This marks a refreshing shift in influencer culture, which typically focuses on promoting the latest products and trends with hefty price tags attached. Now, some of the internet's biggest voices are using their platforms to genuinely help their audiences live healthier lives.
The Ripple Effect
The campaign demonstrates how social media can become a force for public health when creators authentically share their struggles. Young people who might ignore traditional anti-smoking campaigns listened when their favorite creators opened up about their own journeys with nicotine addiction.
"I love programs that help bring positivity and light into people's lives, and that's why I have promoted this program so much," Sulli explained. "They really are helping people change their lives."
The movement proves that the most powerful content isn't always about what you're selling—sometimes it's about the lives you're changing.
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Based on reporting by Good Good Good
This story was written by BrightWire based on verified news reports.
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