TOMS Founder Launches Mental Health Brand After Depression

The man who built a billion-dollar shoe company by giving away millions of pairs discovered that success didn't protect him from feeling empty inside.

Blake Mycoskie, founder of TOMS Shoes, fell into depression after selling the company he'd spent years building. Despite achieving what many would call the American dream, he felt hollow. The diagnosis surprised him, but the deeper discovery changed everything.

"I discovered it all boiled down to one thing: not feeling like I was enough," Mycoskie says. "I achieved so many things; in many people's eyes, I was successful, but I still wasn't feeling fulfilled."

That realization became the foundation for his next chapter. In January 2026, Mycoskie launched ENOUGH, a lifestyle brand with an unusual structure. It's a for-profit business completely owned by a nonprofit, meaning every dollar of profit legally must fund mental health organizations.

The brand started with simple bracelets sold in two-packs, designed as daily reminders that you are enough. The profits support established organizations like the National Alliance on Mental Health, Born This Way Foundation, Project Healthy Minds, and Active Minds.

Why This Inspires

Mycoskie's journey proves that mental health struggles don't discriminate based on bank accounts or accomplishments. His willingness to share his story publicly helps break down the stigma that keeps so many people suffering in silence.

The business model itself offers inspiration too. By combining the creativity and speed of a brand with the permanent accountability of a charity, ENOUGH doesn't need to spend time fundraising. Every sale automatically becomes support for people struggling with their mental health.

For Mycoskie, success looks different now than it did during his TOMS days. He's not focused solely on dollars raised. He wants to spark conversations and build community so people know they're not alone, no matter what they're going through.

His message is simple but powerful: it's okay to not feel okay.