Tony and Ramiro Romo Help Men Talk About Prostate Cancer

When Tony Romo's dad Ramiro called with his prostate cancer diagnosis, the former Dallas Cowboys quarterback felt something he rarely experienced on the field: fear. "As a son, I thought I'd have 40 more years with him," Tony says.

Ramiro is now one of 3.5 million men in the U.S. living with prostate cancer, the most commonly diagnosed cancer among American men. But what struck both father and son wasn't just the diagnosis itself—it was how few people wanted to talk about it openly.

"When you find out you have cancer, it's a lot to process," Ramiro says. "It's important to remember that there are options to help manage prostate cancer today and many resources available too."

That silence is exactly what the Romos want to change. They've partnered on a campaign called "Highlights REAL" that encourages men with prostate cancer and their caregivers to have open conversations with doctors about treatment options and to celebrate the everyday moments that matter.

For the Romos, those moments look like family golf outings, watching Tony's kids play youth sports, and spending time with Joan Romo, the wife and mom they both call the family glue. Ramiro gets emotional talking about Joan's support, including how she's taking up golf in her 60s just to share more time with him.

The campaign features real patients and caregivers doing what they love: fixing antique cars, sharing morning coffee, going fishing with family. These are the experiences that can get lost when families face the weight of a cancer diagnosis.

Why This Inspires

With more than 300,000 new prostate cancer cases expected in the U.S. this year, the Romos' message reaches far beyond their own family story. By speaking openly about Ramiro's journey, they're giving other families permission to ask questions, seek support, and focus on joy even during uncertain times.

Tony calls it "some of the most meaningful work" of his career—more important than any touchdown pass. The campaign reminds families that while prostate cancer changes your perspective, it doesn't have to steal the moments that make life worth living.

The Romos prove that sometimes the best game plan is simply showing up for the people you love and celebrating every day you get together.