UK Firm Donates £10K to Alzheimer's Charities in 2 Months

A financial planning firm just proved that doing good for clients can also mean doing good for communities facing one of our most challenging diseases.

Finli Group launched charity partnerships with Alzheimer's Society and Alzheimer Scotland this spring, pledging to donate money for every client referral they receive. In just two months, those referrals generated £10,000 for the charities.

The nationwide firm isn't stopping there. Starting June 8th, Finli employees across the UK began a relay challenge to collectively cover 1,550 miles. That's the exact distance from their northernmost office in Orkney, Scotland, to their southern location in Arundel, England.

Team members are walking, running, and cycling their way toward the finish line by the end of June. The goal? Raise another £10,000 for Alzheimer's research and support services.

The Ripple Effect

Nearly one million people in the UK live with dementia today. For every person diagnosed, countless family members and caregivers navigate emotional, practical, and financial challenges alongside their loved ones.

"As a growing national business, we believe in sharing that success in a way that supports the communities around us," said Finli's Andy Thompson. The firm's purpose centers on helping people live their best financial life, and they're extending that mission beyond bank accounts.

The relay challenge turns individual effort into collective impact. Every mile logged by a colleague in Edinburgh, Manchester, or London brings the team closer to doubling their initial donation.

Anyone wanting to support the cause can contribute through Finli's JustGiving pages for both Alzheimer's Society and Alzheimer Scotland. The firm is tracking progress publicly as teams race toward their mileage goal.

When businesses tie success to social good, everyone wins.