USC Celebrates 100 Years of Black History Month with Reunion

When USC's Center for Black Cultural and Student Affairs opened the doors to the SC Family Reunion yesterday, they weren't just throwing a party. They were marking 100 years of Black History Month with a celebration that felt both deeply rooted in tradition and excitedly focused on tomorrow.

McCarthy Quad transformed into a vibrant gathering space where students connected over music, browsed goods from Black-owned businesses, and played cultural games passed down through generations. The event drew crowds eager to celebrate together while honoring the century-long journey of recognizing Black contributions to American history.

The vendors showcased everything from handmade crafts to modern entrepreneurial ventures, giving students a chance to support Black business owners while finding unique items. Between purchases and conversations, attendees enjoyed live music that created the soundtrack for an afternoon of genuine community connection.

Cultural games offered a hands-on way to engage with traditions that might otherwise fade with time. By bringing these activities to campus, organizers created space for students to learn about their heritage while building new memories with friends and classmates.

The Ripple Effect

Events like the SC Family Reunion do more than fill a Saturday afternoon. They create spaces where students see themselves reflected in history and empowered to shape the future, building confidence that extends far beyond graduation day.

When universities invest in cultural celebration, they send a clear message about whose stories matter and whose achievements deserve recognition. Students who feel seen and valued on campus carry that sense of belonging into their careers, communities, and the causes they champion throughout their lives.

The business owners who set up vendor tables gained exposure to hundreds of potential customers and future entrepreneurs. Those connections can spark mentorships, job opportunities, and business partnerships that strengthen entire communities for years to come.

As the 100th anniversary of Black History Month reminds us, progress happens when people gather to celebrate how far we've come while committing to the work still ahead.