Vietnam Aims for 25M Tourists with Green Travel Push

Vietnam is betting big on sustainability to become Southeast Asia's greenest travel destination, with plans to welcome 25 million foreign visitors and 150 million domestic tourists in 2026.

The Southeast Asian nation bounced back with 21% tourism growth in 2025, proving its resilience despite global economic challenges. Now tourism leaders are doubling down on eco-friendly practices to meet rising demand from environmentally conscious travelers.

Vietnam's tourism authorities are partnering with local businesses to reduce carbon emissions and promote nature-based experiences. Visitors can now choose environmental protection tours and volunteer tourism programs that directly benefit local communities while exploring the country's stunning landscapes.

The government made travel easier by introducing e-visas for all nationalities and visa exemptions for many countries. These reforms have opened Vietnam's doors wider than ever, making it simpler for international tourists to discover ancient temples in Hoi An, pristine beaches on Phu Quoc Island, and bustling streets in Hanoi.

New tourism offerings include night-time tourism, wellness retreats, golf experiences, and culinary adventures that showcase Vietnam's rich food culture. Rural tourism programs let visitors connect with local farming communities, while street music activities and military history tours provide deeper cultural understanding.

The government supports this green transition with practical measures like reduced electricity rates for tourism accommodations and lower licensing fees for operators. These changes help businesses invest in sustainable practices while keeping travel affordable and high-quality for visitors.

The Ripple Effect

Vietnam's green tourism push creates wins beyond just visitor numbers. Local communities gain economic opportunities through sustainable jobs in eco-tourism and volunteer programs. The focus on preserving natural beauty and cultural heritage ensures future generations can enjoy Vietnam's treasures too.

Farmers hosting rural tourism experiences earn supplemental income while sharing traditional practices. Coastal communities benefit from protected marine environments that draw divers and beach lovers. Cities like Hanoi and Hoi An preserve their historic character while modernizing services.

The country's enhanced tourism website, vietnam.travel, now ranks among Southeast Asia's best portals. This digital upgrade helps travelers plan eco-friendly trips and discover lesser-known destinations, spreading tourism benefits more evenly across regions.

Vietnam proves that rapid tourism growth and environmental responsibility can work together when governments, businesses, and communities unite around shared values.