Vietnam Honors 221 Tourism Leaders in Green Travel Push

Vietnam is proving that tourism can grow responsibly while protecting the planet, and the proof came at a major industry event in Hanoi this month.

During the Vietnam International Travel Mart 2026, the country honored 80 individuals and 141 enterprises for outstanding contributions to tourism in 2025. The awards celebrated everyone from hotels to restaurants that are raising the bar on service quality while embracing green practices.

The recognition program does more than hand out trophies. It helps travelers identify trusted, sustainable businesses across Vietnam's diverse destinations, from the beaches of Da Nang to the cultural heart of Hanoi.

Vietnam's tourism has bounced back stronger than ever since the pandemic. The country welcomed over 12.6 million international visitors in 2023, while domestic tourism surged past 100 million trips annually.

What makes this year's awards special is the focus on digital innovation and environmental responsibility. Vietnam launched a new tourism program centered on green growth and technology that makes travel smoother for visitors.

Over 70% of travelers in Asia-Pacific now use digital platforms to plan trips. Vietnam is keeping pace with online booking systems, mobile services, and smart tourism features in major cities that help visitors navigate seamlessly.

The country's commitment to sustainability shines through its promotion of eco-tourism destinations like Phong Nha-Ke Bang National Park and community-based tourism in the Mekong Delta. Ha Long Bay has implemented stricter environmental measures to preserve its famous limestone karsts for future generations.

The Ripple Effect

Vietnam's approach creates a blueprint for other developing nations balancing economic growth with environmental protection. When businesses compete on sustainability rather than just price, everyone wins: tourists get authentic experiences, local communities thrive, and natural wonders stay protected.

The awarded companies demonstrate strong customer satisfaction, environmental responsibility, and innovation in creating memorable travel experiences. For visitors planning Vietnam trips, these certifications offer valuable guidance in a market where quality can vary widely.

As sustainable tourism globally grows at over 9% annually, Vietnam positions itself at the forefront of responsible travel in Southeast Asia. The country proves that protecting culture and nature enhances rather than limits tourism success.