Wisconsin Paper Plate Maker Adding 100 Manufacturing Jobs

Hoffmaster Group is bringing 100 new manufacturing jobs to Clintonville, Wisconsin, as part of a $65 million expansion that will double the plant's paper plate production capacity.

The Fox Valley-based company, which has called Wisconsin home since 1947, manufactures paper plates, napkins, table covers, and baking paper at its Clintonville facility. Rising customer demand is driving the major investment in both equipment and workforce.

"We're proud to expand our manufacturing footprint in Wisconsin," said CEO Craig Cappel. The expansion represents one of the largest manufacturing investments in rural northeast Wisconsin in recent years.

The Wisconsin Economic Development Corp. is supporting the project with up to $1 million in state tax credits over three years. The actual amount will depend on jobs created and capital invested, ensuring taxpayer dollars directly support real economic growth.

Hoffmaster's CFO Aaron Holt noted that many of their customers are experiencing rapid growth themselves. The expansion ensures the company can keep pace with their needs while creating opportunities for local workers.

The Ripple Effect

This investment reaches far beyond 100 paychecks. Manufacturing jobs typically support additional positions in the surrounding community, from suppliers to service businesses.

For Clintonville, a rural community where good-paying manufacturing work provides economic stability, the expansion represents a significant boost. These aren't temporary positions but careers in an industry with deep Wisconsin roots.

The project also reinforces Wisconsin's leadership in the paper industry. Secretary John Miller of WEDC emphasized that investments like this help ensure the state maintains its global competitive edge in paper manufacturing.

Hoffmaster's growth story shows that American manufacturing isn't disappearing but evolving to meet modern demands. The company has operated in Oshkosh since its founding and continues choosing Wisconsin for expansion rather than moving operations elsewhere.

The facility expansion will allow the Clintonville plant to double its paper plate output, meeting consumer needs while keeping production domestic. In an era when manufacturing often moves overseas, Hoffmaster is betting on Wisconsin workers and communities.

Construction and hiring timelines will unfold over the next three years as the company builds out new production capacity and brings team members on board.