
Women Lose $95B Yearly to Self-Doubt, Expert Says
A behavioral scientist reveals four internal barriers that prevent qualified women from building wealth, even when they have the skills and capital. Her research shows simple mindset shifts could unlock billions in lost economic potential.
Qualified women are walking away from billions of dollars, not because they lack skills or funding opportunities, but because of four invisible mental programs running in the background.
Dr. Tale Alimi, founder of REAF Africa, has spent years researching what she calls the "Shame Tax." Her findings reveal a startling truth: we've focused on giving women capital and training, but ignored the internal voices that stop them from actually using those resources.
The first culprit is the Minimizer, the voice that labels every success as luck rather than skill. When women land major contracts or lead successful projects, this program immediately whispers "fluke." The result? Women enter negotiations already discounting their own track record, invisible even when they're in the room.
Next comes the Apologist, responsible for the endless "sorry to bother you" emails when asking for earned payment. This constant softening to stay likable is exhausting emotional labor that signals women don't feel entitled to authority they've legitimately earned.
The third barrier, the Moralizer, runs especially deep in many cultures. It frames wanting more money as selfish or greedy, convincing women that being "good" means being low cost. Dr. Alimi notes this belief turns routine business activities like auditing invoices into moral failures.

Finally, the Competence Doubter transforms external barriers into personal flaws. When 26 percent of qualified women skip funding opportunities, it's often because this voice has convinced them they're "bad with numbers" rather than recognizing a biased system.
The Ripple Effect
Dr. Alimi's research shows these aren't individual problems requiring individual fixes. When women collectively lose $95 billion to self-exclusion, entire families and communities miss out on the legacy that wealth could build. Recognizing these patterns as learned programs, not personal deficits, means they can be unlearned.
The solution starts with visibility. Dr. Alimi has created a free self-audit to help women identify which programs are running their financial decisions. She calls it making "the invisible visible" so women can reclaim what she terms "the currency of your own confidence."
Her message is clear: you can't rewrite rules you were never meant to read, and you can't dispute a bill you've never seen. This year, growth depends on refusing to pay the tax of silence.
Thousands of women are already taking the audit and discovering that their hesitation isn't a character flaw but a collection of outdated software ready for deletion.
Based on reporting by Guardian Nigeria
This story was written by BrightWire based on verified news reports.
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