Women's Boxing Takes Center Stage at MVP's 5th Anniversary

Five years ago, Most Valuable Promotions launched with YouTuber Jake Paul fighting an MMA star in a boxing ring that purists dismissed as a circus act. This weekend, they're celebrating their anniversary with something nobody saw coming: five women's championship fights headlining their biggest card of the year.

The main event features Mikaela Mayer versus Chantelle Cameron for three unified light-middleweight world titles. Caroline Dubois will defend her WBC and WBO lightweight belts against Amelia Moore in the co-main event.

"Respect, I think, is the biggest change," Dubois told BBC Sport. She remembers when saying you're a female boxer got dismissive looks, but now people want to see the fights.

Cameron switched from major UK promoter Queensberry to MVP last year, and the results speak for themselves. In just eight months, she went from fighting in Birmingham to headlining at Madison Square Garden in New York.

"MVP are taking over women's boxing," Cameron said. "Everything they've said they'll do, they've done."

The Ripple Effect

The promotion's roster now reads like a who's who of women's boxing talent. Amanda Serrano, Alycia Baumgardner, Terri Harper, and former undispulated champion Ellie Scotney have all signed on.

Harper, who lost to Dubois in April, considered retirement after a previous defeat but found new life with MVP. "It's my last roll of the dice to see how far I can push to become a four-weight world champion," she explained.

The secret sauce? MVP brings influencer marketing expertise to serious athletic competition. Jake Paul himself coaches fighters on building their personal brands and creating buzz around bouts.

"We're entertainers, that's what we are," Dubois admits. "Jake brings the social influencer dynamic. He gave me tips and pointers on how to build these fights."

The approach works. Dubois went from fighting at tiny venues in Sheffield to headlining arenas in Miami and London's Olympia, even appearing on Netflix.

Cameron had been stuck on the shelf at her previous promoter, unable to secure the big-name fights despite beating Katie Taylor. With MVP, she got her world title shot and the Mayer fight within months.

The promotion balances its serious stance on women's boxing with its influencer roots, planning events that bring arena-sized crowds and streaming audiences together. Where traditional promoters saw women's fights as undercard material, MVP saw headline potential.

From nine-year-old amateur fights in Camden gyms to headlining on global streaming platforms, fighters like Dubois are living proof that sometimes the disruptors become the builders.