Women's Sports Brought £55M to London in 2025
Major women's sporting events pumped more than £54 million into London's economy last year, proving that investing in women's athletics delivers massive returns. The Women's Rugby World Cup final alone generated £48.5 million while drawing record-breaking crowds and viewership.
When 81,885 fans packed Twickenham Stadium to watch England defeat Canada 33-13 in the Women's Rugby World Cup final, they weren't just witnessing history. They were fueling an economic powerhouse that would reshape how cities think about women's sports.
A new report from City Hall reveals that 13 major women's sporting events in London generated £54.7 million for the capital in 2025. The rugby final contributed the lion's share at £48.5 million, while setting a world record for women's rugby attendance and becoming the most-watched women's rugby union game on UK television with 5.8 million peak viewers.
Women's tennis also made a triumphant return to Queen's Club after more than 50 years. The HSBC Championships attracted over 60,000 spectators and reached 32.4 million viewers across 150 countries, adding £6.26 million to London's economy.
The numbers tell a story that goes far beyond ticket sales. Almost 2,000 women and girls participated in programs linked to these major finals, creating pathways for the next generation of athletes. A global broadcast audience of 223 million watched London's women's sporting events throughout the year.
The Ripple Effect
The economic impact extends into every corner of London's economy. Hotels filled with traveling fans, restaurants served record crowds, and local businesses benefited from the surge of visitors. But the real transformation is happening in how cities value women's sports as serious economic drivers, not just cultural add-ons.
The data backs up what organizers have known for years: build it and they will come. Survey results show 89% of Londoners want the capital to continue hosting major sporting events, recognizing the dual benefit of economic growth and inspiring young athletes.
London isn't slowing down. The city will host key matches of the ICC Women's T20 World Cup in the coming weeks, including the final. Next year brings the Tour de France Femmes and EuroHockey Championships, ensuring the momentum continues.
When cities invest in women's sports, everyone wins.
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Based on reporting by Google: rugby world cup
This story was written by BrightWire based on verified news reports.
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