Read the latest positive news, breakthroughs, and inspiring stories about consumer research, curated daily by BrightWire.
Researchers discovered that using cherished objects daily strengthens emotional connections far more than storing them away. The findings offer relief to millions feeling overwhelmed by clutter and guilt over inherited keepsakes.
Brands that optimize websites and products for the 14% of Americans with ADHD are accidentally creating better experiences for everyone. New research shows these consumers act as the ultimate "stress test" for eliminating friction that frustrates all shoppers.