
60+ Adults Will Control $34 Trillion by 2036
People over 60 now control 27% of global spending despite being just 15% of the population. That's $19 trillion today, growing to $34 trillion in a decade.
Read the latest positive news, breakthroughs, and inspiring stories about consumer spending, curated daily by BrightWire.

People over 60 now control 27% of global spending despite being just 15% of the population. That's $19 trillion today, growing to $34 trillion in a decade.

China's Henan Province announced plans to require employers to let workers take their full paid vacation time, sparking online celebrations before authorities pulled the notice for revisions. The move aims to boost consumer spending while addressing workplace cultures that discourage time off.

Americans are feeling more hopeful about the economy as falling gas prices deliver relief at the pump. Consumer sentiment jumped 10% in early July, reaching its highest point since February.

A new venture fund just raised $10 million to invest in companies serving mothers, who control $2.4 trillion in U.S. spending power. Mother Ventures has already backed 13 startups, from pediatric care booking to kid-friendly phones.

More Chinese workers are getting a raise as 27 provinces increased minimum wages over the past year, with many seeing double-digit bumps. The nationwide push aims to put more money in people's pockets and reignite consumer spending.