Read the latest positive news, breakthroughs, and inspiring stories about fitness tourism, curated daily by BrightWire.
Runners are turning marathons into mini-vacations, with searches for "marathon abroad" jumping 1,255% in a year. The "race-cation" trend combines fitness challenges with whirlwind 24-hour city breaks across Europe.
Travelers across Europe are ditching traditional beach breaks for active holidays built around training, recovery, and movement. From Olympic pools in Fuerteventura to yoga retreats in Greece, sports resorts are reshaping how people vacation.