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Mattel spent 18 months working with autistic advocates to design a Barbie doll that reflects how many autistic children experience the world. The doll features sensory-friendly details like noise-canceling headphones and clothing tags positioned outside garments.
Mattel partnered with autistic advocates to create a Barbie doll that represents autism through carefully chosen features like noise-canceling headphones and communication tools. The doll brings much-needed representation to a community rarely seen in mainstream toys.