
23-Year-Old Coder Solves Africa's Hidden Business Problem
Millions of African businesses thrive on Instagram and WhatsApp but stay invisible to customers searching online. Nigerian founder Jayaike Ndu just launched Tend to change that.
Read the latest positive news, breakthroughs, and inspiring stories about social commerce, curated daily by BrightWire.

Millions of African businesses thrive on Instagram and WhatsApp but stay invisible to customers searching online. Nigerian founder Jayaike Ndu just launched Tend to change that.

A new platform is helping thousands of small business owners across Africa turn WhatsApp chats and Instagram posts into organized online stores. Yelen combines payments, storefronts, and customer management into one simple system for merchants who sell through social media.