Read the latest positive news, breakthroughs, and inspiring stories about surveillance pricing, curated daily by BrightWire.
Connecticut, Maryland, and New Jersey just became the first states to protect shoppers from "surveillance pricing," where stores use your browsing history to charge you more than the person next to you. These new laws mean fairer prices at the checkout, no matter what websites you've visited.
Maryland just became the first state to ban surveillance pricing, where stores charge different customers different prices for identical items based on personal data. The Protection from Predatory Pricing Act stops retailers from using your shopping habits, income, or ethnicity to manipulate prices against you.
