Athletes Build ₹9 Crore Millet Momo Brand After Losing All
Former athletes Shantanu and Preeti lost everything in 15 days, then turned India's favorite street food into a healthier business worth ₹9 crore. Their millet momos now sell at over 30 outlets across India.
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When Shantanu and Preeti lost everything they had in just two weeks, most people would have given up. Instead, these former athletes started selling momos from a small cart with one bold idea: make India's beloved street food healthier.
The couple noticed that traditional momos use maida, refined white flour with little nutritional value. They wondered if they could swap it for something better without losing the taste people love.
They chose millets, ancient grains packed with nutrients that have fed India for thousands of years. The experiment worked. Customers loved the taste and felt good about eating something healthier.
Starting from a single cart, Shantanu and Preeti grew their business one momo at a time. They refused to take shortcuts, even when the path seemed impossible. Their commitment to quality and innovation paid off.

Today, their millet momo brand operates over 30 outlets and generates ₹9 crore in annual revenue. The company proves that street food can be both delicious and nutritious, challenging the notion that healthy eating means sacrificing flavor.
Their success comes at a perfect time. India's government has been promoting millets as smart nutrition, and health-conscious consumers are seeking better food choices without giving up their favorite flavors.
Why This Inspires
Shantanu and Preeti's journey shows that setbacks can become springboards. When they lost everything, they didn't just rebuild what they had. They created something entirely new that serves both their customers and their community better.
Their story also proves that traditional wisdom and modern entrepreneurship can work together beautifully. By bringing back millets through a popular street food, they're making ancient nutrition accessible to everyday Indians.
Sometimes the biggest wins come from the toughest losses, and this couple turned their darkest 15 days into a thriving business that's changing how India snacks.
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Based on reporting by The Better India
This story was written by BrightWire based on verified news reports.
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