2 Moms Launch Yobler, Pre-Loved Kids' Products Platform

When friends Neha Goenka Shroff and Swarna Daga Minani caught up during the pandemic, they realized they both faced the same frustration. Their kids outgrew toys, clothes, and gear faster than they could find storage space, while other families struggled to afford these same essentials.

That simple conversation sparked Yobler, a company launched in 2022 that connects parents buying and selling pre-loved children's products. The platform sells everything from books and toys to bicycles, clothing, bedding, furniture, and baby equipment for kids up to 14 years old.

The idea resonated immediately with other mothers they talked to. Parents love finding quality items their children need without the premium price tag, and sellers get to clear out closets while earning back some money.

Any mother can sign up as a buyer or seller on the Yobler website. The backend team verifies and approves every product before it goes live, ensuring quality control throughout the process.

The company protects both parties by holding seller payments for a few days after purchase. If buyers discover any issues with their items, they can raise concerns and Yobler works to resolve them before releasing funds.

The Ripple Effect

Yobler's impact reaches beyond helping individual families stretch their budgets. Every transaction prevents usable products from ending up in landfills, addressing the growing waste crisis one toy and onesie at a time.

The baby products industry constantly introduces new must-have items, creating pressure on parents to keep up with trends. Yobler offers a guilt-free alternative that satisfies the desire for variety while respecting both wallets and the environment.

So far, the platform has facilitated sales of over 300 pre-loved baby products. Each sale represents items getting second lives with families who truly need them, instead of collecting dust in storage or worse, heading to the dump.

The company's foundation rests on sustainability and landfill reduction. Neha emphasizes that at its core, Yobler exists to save products from being thrown away unnecessarily.

What started as two friends commiserating about overflowing toy boxes has grown into a solution that makes parenting more affordable and sustainable for families across their community.