2,000 Volunteers Chase Cleanup Record at Venice Beach

More than 2,000 people descended on Venice Beach in Los Angeles on September 19, armed with gloves and bags, to potentially make environmental history.

The four-hour cleanup event aimed to set the Guinness World Record for the largest beach cleanup ever held. Five brands—Deep Blue, KOOK, Opolis Optics, OoMee, and Akasha Superfoods—organized the free event at Lifeguard Tower 18, inviting anyone to join the record attempt.

Volunteers didn't just pick up trash and leave. After combing the sand, organizers carefully sorted and weighed every piece of debris, separating items for recycling and proper disposal.

The nonprofit 7Seas Collective managed the data collection to ensure accurate reporting to Guinness. Results of the record attempt are expected within two weeks.

The organizing brands all share a connection to ocean health, ranging from skincare to recycled eyewear to marine botanical supplements. Community partners Love Button Global Movement and Next Fun Thing helped rally volunteers across Southern California.

The Ripple Effect

This cleanup represents something bigger than one afternoon at the beach. By bringing thousands of people together for a single cause, the event showed how environmental action can become a shared celebration rather than a burden.

"What's cool and what's good for the planet don't have to live in separate worlds," said Brooke Buckman, founder and CEO of Deep Blue. The statement captures the event's spirit—making sustainability feel exciting and accessible.

Paige Ghafouria, operating director at Love Button, highlighted the power of collective action. "There is something incredibly powerful about thousands of people coming together to care for a place we all share," she said.

Venice Beach, one of Southern California's most iconic coastal spots, served as the perfect backdrop for raising awareness about ocean protection. The massive turnout proved that people are ready to show up when given an opportunity to make a tangible difference.

Whether or not the group sets the record, 2,000 pairs of hands made Venice Beach cleaner in just one evening.