23-Year-Old Launches $185M AI Shopping Tool to Help Savvy Shoppers

A new AI tool wants to make smart shopping easier for people who love a good deal but hate the time it takes to find one.

Phia, a browser extension launched by 23-year-old entrepreneur Phoebe Gates, just secured $35 million in funding and reached a valuation of $185 million. The tool works like an automated shopping assistant, searching for cheaper versions of products you're already browsing online.

The idea is simple. Instead of opening multiple tabs to compare prices or hunting for coupon codes, Phia does the work in the background while you shop. It's designed for people who want to be smart about their money but don't have hours to spend chasing deals.

Gates told Fortune that her target user is someone who "shops like a genius, but doesn't want to waste her time doing it." The extension aims to deliver savings without the effort that usually comes with bargain hunting.

What makes this launch notable is Gates' approach to building the company. She raised all $35 million from outside investors rather than relying on family connections or personal wealth. In her interview with Yahoo Finance, she emphasized wanting to prove herself on her own merits.

The young founder credits her business philosophy to lessons learned about teamwork. "You can't do anything without an incredible team," she said, highlighting the importance of surrounding yourself with talented people who share your vision.

Why This Inspires

At just 23, Gates is tackling a real problem that millions of online shoppers face every day. The pressure to save money while juggling busy lives is universal, and tools that genuinely help people stretch their budgets matter.

Her focus on building a strong team rather than going it alone shows wisdom beyond her years. The best innovations happen when talented people collaborate toward a shared goal.

As AI continues to reshape how we live and work, seeing it applied to practical everyday challenges like smart shopping feels refreshing. Tools that save people time and money can make a genuine difference in their daily lives.

The real test for any startup comes not at launch, but in whether it delivers lasting value to real users over time.