62-Year-Old Mom Turns Homemade Sweets Into $30K Business

When friends and family kept asking for more of her homemade sweets, Sunita Agarwal wondered if she could turn her passion into something bigger. At 62, the Guwahati homemaker decided to find out.

For years, Sunita had been making traditional Indian sweets and snacks for her children because store-bought options didn't meet her standards for quality. She used pure ghee, fresh ingredients, and time-tested family recipes that had been passed down through generations.

In 2022, she launched Kitchen and Gupshup from her home with just four items: besan barfi (gram flour fudge), gond barfi (edible gum sweet), spiced roasted gram, and crispy crackers. Word spread quickly through her network in Guwahati as customers discovered sweets made without artificial flavors or shortcuts.

By 2024, demand had grown so much that Sunita moved operations to a commercial kitchen. Her son Rajvardhan left his corporate job to help expand the business, traveling across northern and western India to recruit traditional sweet makers and learn regional techniques.

Today, Kitchen and Gupshup offers over 30 products and ships across India through their website and Amazon. The team has grown to eight people, including skilled halwais from Rajasthan and Haryana who work alongside Sunita in the kitchen.

Sunita personally checks every batch before it ships. She stays organized by planning production schedules the moment orders arrive, ensuring raw materials are ready and deadlines are met without compromising quality.

The menu blends traditional recipes with modern fusion items designed for younger customers. But Sunita's approach remains rooted in the values that started it all: pure ingredients, careful preparation, and the kind of homemade quality she wanted for her own family.

Sunny's Take

What makes this story special isn't just the business success. It's watching Sunita turn decades of home cooking experience into confidence as an entrepreneur. She trusted that what she'd been doing quietly in her kitchen all those years had real value in the marketplace.

Her son saw something important during his research travels: while many sweet makers focused on efficiency and scale, his mother's hands-on approach and refusal to cut corners made her products stand out. That authenticity became their competitive advantage.

The business now serves nearly 3,000 customers and generates Rs 2.5 lakh (about $30,000) monthly. Sunita credits her team for helping maintain quality as they've grown, but she's still the final quality check before anything leaves the kitchen.

Starting something new at 62 takes courage, especially in a market filled with established sweet shops and brands. Sunita proved that experience, quality, and genuine care for craft still matter to customers looking for something real.