67% Stay Hooked on This 10-Minute Workplace Wellness Fix

Workers are burning out faster than ever, but one company just cracked the code on wellness support that people actually use.

SOULA, an AI-powered emotional support platform founded by Natallia Miranchuk, recently completed a pilot program with InDrive, a global company with over 2,000 employees. The results challenge everything we thought we knew about workplace wellness: 67% of participants stayed actively engaged, compared to the industry standard of just 3% for popular wellness apps.

The difference wasn't fancy features or expensive programming. It was timing.

Participants returned to the platform four to six times weekly for brief, 10-minute "self-reflection therapy" sessions. They didn't need to schedule a therapist or wait for a weekly coaching call. When stress hit, support was there.

The research revealed something leaders need to hear: care comes before performance. "When a person feels genuinely cared for, they can do whatever they want," Miranchuk explained. This isn't soft thinking. It's neuroscience showing that psychological safety activates the neural pathways that enable creativity, risk-taking, and resilience.

The timing matters because emotional needs don't wait for calendar invites. Workers needed processing support multiple times throughout the week, not just during monthly check-ins. Just as feedback works best when it's timely, emotional support hits different when it's available on-demand rather than on-schedule.

The platform also proved that one-size-fits-all wellness programs miss the mark. Everyone has unique rhythms, energy patterns, and recovery needs. Building what Miranchuk calls "soft resilience" requires self-awareness about individual cycles and designing routines that prevent burnout rather than treating it after the fact.

Why This Inspires

This breakthrough comes at a critical moment. Burnout affected nearly three in five American workers in 2024, with high stress levels jumping from 33% to 38% in just one year. Companies have tried wellness apps, coaching programs, and leadership development with good intentions, yet the problem keeps growing.

SOULA's success suggests we've been solving for the wrong problem. Instead of adding more scheduled wellness interventions, workers need accessible, personalized support woven into their daily rhythms. The platform proves that when we meet people where they are with tools that fit their actual lives, they show up consistently.

The best part? Leaders don't need AI to apply these insights. Creating cultures where checking in isn't a calendar event but part of daily life starts with simple acts: making it safe to say "I'm struggling," modeling vulnerability, and recognizing that sustainable performance looks different for everyone.

When care becomes the foundation instead of an afterthought, everything else follows.