Alex Morgan Builds Financial Future for Women Athletes

When Alex Morgan retired from professional soccer in 2024, she didn't just walk away from the game. The two-time World Cup champion and Olympic gold medalist started building something bigger: a financial roadmap for the next generation of women in sports.

Unlike men's leagues that have supported retired players for decades, the National Women's Soccer League only launched in 2012. That means most female athletes have been figuring out life after sports on their own, without the safety nets their male counterparts take for granted.

Morgan saw this gap coming early. While still playing, she began preparing for a future beyond the field, knowing she had to protect herself differently than male athletes could.

Today, her portfolio reads like a masterclass in strategic planning. She co-founded Trybe Ventures, a venture capital firm, with her husband Servando Carrasco. She became a minority owner of her former team, the San Diego Wave, giving her a voice in how players are treated and compensated.

Through the JPMorganChase Athlete Council, she's helping other women navigate questions she had to answer alone. How do you handle your first big paycheck? Where should you invest? What about taxes?

The Ripple Effect

Morgan's impact reaches beyond professional athletes. Her presence at San Diego Wave games matters more than any business advice she gives. She shows up in the stands, supporting current players while pushing the organization to offer better contracts and fan experiences.

Three years ago, she launched the Alex Morgan Foundation with an even broader goal: building confidence in girls through sports access. The foundation focuses on creating multi-purpose fields where kids can play, regardless of their background or income.

The message isn't that every girl needs to become a professional athlete. Sports simply become a vehicle for building confidence and learning about themselves, skills that translate to whatever path they choose.

Now a mom of two with a third child on the way, Morgan is proving that retirement from playing doesn't mean retirement from impact. She's creating the infrastructure that will catch the next wave of female athletes when they hang up their cleats.

The women who come after her won't have to figure it all out alone.