Authority Brands Brings 390 Jobs to Georgia

Authority Brands is betting big on Georgia, relocating its headquarters to Cobb County and bringing nearly 400 good jobs with it.

The home services franchisor announced it will open a 48,000-square-foot "Franchisee Success Center" at 200 Galleria Parkway, investing $13 million over the next several years. The company oversees 15 well-known brands including Benjamin Franklin Plumbing, Mister Sparky, and The Cleaning Authority, supporting over 1,000 franchise owners across the country.

Most of the 390 new positions will focus on operations, IT, finance, and marketing. These aren't just any jobs but roles designed to help small business owners succeed across America.

"Metro Atlanta gives us access to exceptional talent, a business environment built for growth, and a community that understands what it means to build something," said CEO Jay Caiafa. The company has already grown from six employees to more than 300 in Georgia, proving the state delivers on its promises.

The Ripple Effect

This move means more than corporate offices and paychecks. Authority Brands supports franchise owners who run essential services in communities nationwide, from pool maintenance to in-home caregiving. By strengthening its operations hub in Georgia, the company can better serve the more than 2,700 territories where families depend on these services every day.

The investment also adds momentum to Georgia's reputation as the top state for business. Companies keep choosing the Peach State because they find the workforce, infrastructure, and collaborative spirit they need to grow.

For job seekers in metro Atlanta, this represents 390 new opportunities in stable, growth-focused industries. The roles span technical and creative fields, offering pathways for diverse skill sets and career ambitions.

Georgia's collaborative approach made the difference. The project brought together the Georgia Department of Economic Development, Select Cobb, the Metro Atlanta Chamber, the University System of Georgia, and Georgia Power to make the deal happen.

When companies grow in Georgia, everyone wins: workers get quality jobs, communities gain economic stability, and franchise owners across America get better support to serve their neighbors.