Brothers Build WhatsApp Health AI After Dad's Cancer Fight

Managing cancer doesn't stop when patients leave the hospital. For most families in India, that's when the real struggle begins.

Saket and Pavan Toshniwal discovered this during their father's cancer treatment. Despite their tech backgrounds and resources, they couldn't organize over 300 medical reports in a way doctors could actually use. Between tracking medications, understanding lab results, coordinating specialist advice, and managing insurance paperwork, the brothers felt overwhelmed.

"We had every possible advantage," Saket recalls. "And yet, managing chronic care felt impossibly complex."

That frustration sparked an idea. In August 2025, the brothers launched 2care.ai from Bengaluru, building a WhatsApp-based platform that makes post-discharge cancer care manageable for everyone.

The platform works through Maya AI, a health assistant that lives right in WhatsApp. Patients simply forward their lab reports, prescriptions, or doctor's notes to Maya. The AI organizes everything into a timeline, translates medical jargon into simple Hindi, English, or Kannada, and flags concerning values for doctors and family members.

Maya does more than file paperwork. She tracks daily vitals, sends medication reminders, and connects patients with dietitians who create meal plans based on their specific lab results. Fitness coaches arrange regular exercise sessions, while psychologists provide mental health support between hospital visits.

The platform shines for patients juggling multiple conditions. When cancer patients also manage heart disease or kidney problems, Maya coordinates care between their oncologist and other specialists, ensuring nothing falls through the cracks.

The brothers combined Saket's AI healthcare research with Pavan's operational experience at Amazon Web Services. They built careful guardrails into Maya so she never diagnoses or prescribes, only explains what doctors have already recommended and helps patients ask better questions during appointments.

A medical advisory board including pathologists, oncologists, and specialists from India and the US reviews every AI response before it goes live. Patient data stays encrypted and HIPAA-compliant, with families controlling who sees their information.

The service offers a free version for basic report analysis and health tracking. Paid plans start at Rs 15,000 for three months and include personalized diet plans and doctor consultations. The premium tier at Rs 30,000 adds unlimited doctor access, fitness coaching, and psychological support.

Why This Inspires

Over 1.46 million Indians received cancer diagnoses in 2022, with one in nine likely to develop the disease in their lifetime. Most face the same overwhelming coordination challenge the Toshniwal brothers experienced. By turning personal pain into practical technology, they've created support that reaches patients right where they already communicate: on WhatsApp.

With 42% of users staying engaged, families now spend less time hunting for lost reports and more time healing together.