Bungy Company Ditches Complex Cameras for Simple iPhones

When customers at the world's oldest commercial bungy jumping site kept asking to use their own iPhones instead of professional cameras, the company listened.

AJ Hackett Bungy New Zealand has sent thrill-seekers plummeting off bridges and cliffs since 1988. For years, they relied on traditional cameras and complicated production suites to capture those screaming, life-changing leaps.

The old system required live-streaming video to an onsite production suite where a director manually edited each jump. It was expensive, complex, and labor-intensive. Worse, many customers didn't even buy the videos after all that work.

But in 2021, managing director and co-founder Henry van Asch noticed a pattern. Customer after customer wanted to use their personal iPhones to record their experiences instead of the fancy professional equipment.

"We know adventure activities are so much more than just the thrill," van Asch explains. "It's about living life to the fullest and not letting your fears hold you back."

The company made a bold move and switched to iPhone for capturing customer experiences. The change simplified everything while maintaining the high-quality footage that matters most to jumpers wanting to relive their brave moments.

No more expensive production suites. No more complex manual editing. Just consistent, high-quality photos and videos that capture every heart-pounding second of the jump.

The Ripple Effect

The switch shows how listening to customers can lead to better solutions than sticking with traditional methods. By embracing the same technology people already trust and carry in their pockets, AJ Hackett Bungy NZ made the experience better for everyone.

The company's adventure sites across New Zealand now use the streamlined system. Jumpers get the epic footage they want without the complicated backend that slowed everything down before.

For a business built on helping people conquer fears and push boundaries, the iPhone switch proved that sometimes the bravest move is choosing simplicity over complexity.

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