Designer's 1992 Knicks Logo Still Perfect 30+ Years Later

Most sports logos get redesigned every few years, but Michael Doret created something so perfect in 1992 that the New York Knicks are still using it today.

The designer unveiled his bold, blocky lettering above a basketball and inverted triangle over three decades ago. While the team has changed everything from player shorts to spending over $1 billion renovating Madison Square Garden, Doret's logo remains essentially untouched.

That kind of longevity is rare in professional sports. Teams constantly rebrand because of city changes, losing streaks, or simply wanting something fresh and new.

But the Knicks logo has become something more than just a team emblem. It's become an icon of New York City itself.

Doret grew up near Coney Island, surrounded by the city's rich visual culture. "New York is in my bones, but it's more like it's in my brain," he says.

The only tweaks the logo has seen are minor adjustments to the blue and orange colors and adding "New York" in all caps in 1995. The core design that Doret created has remained unchanged because it captured something timeless.

Why This Inspires

Great design doesn't need constant updates to stay relevant. Doret's work proves that when you create something that truly captures a place's spirit, it can last generations.

Even though he's moved across the country to Los Angeles, Doret still roots for the Knicks. His logo continues to represent not just a basketball team, but an entire city's identity and pride.

The Knicks are back in the NBA Eastern Conference Finals for the first time in years, and millions of fans are wearing Doret's design with pride.