Ferrari Unveils $640K Electric Family Car With Jony Ive

While competitors hit the brakes on electric vehicles, Ferrari just floored the accelerator with something nobody expected: a luxury EV designed for families.

The Italian carmaker unveiled the Luce (Italian for "light") on Monday in Rome, marking five years of collaboration with Jony Ive, the design genius behind the iPhone. It's Ferrari's first five-seater, first four-door car, and first fully electric vehicle, all rolled into one stunning package priced at $640,000.

The timing couldn't be bolder. Porsche and Lamborghini are scaling back their EV ambitions amid weak demand, yet Ferrari is betting big that a new generation raised on technology will embrace electric luxury over traditional roaring engines.

CEO Benedetto Vigna presented the long-awaited vehicle to over 200 reporters, showcasing a car that breaks every Ferrari mold. The Luce offers comfortable family seating, a massive 600-liter trunk, and high-end tech that appeals to deep-pocketed parents who never thought they'd see "Ferrari" and "practical" in the same sentence.

Four electric motors deliver over 1,000 horsepower and a top speed above 190 mph. The car even amplifies natural vibration sounds from its electric powertrain, preserving that visceral Ferrari experience without the traditional 12-cylinder engine roar.

The design marks a dramatic shift from Ferrari's aggressive, muscular style. Five Luces at the launch event ranged from classic Ferrari red to white and light blue, featuring an expansive glass-led design that looks more spaceship than sports car.

Inside, Ferrari stayed true to its luxury roots with leather, glass, and anodized aluminum surfaces. Unlike Tesla's all-digital approach, the Luce includes physical controls that blend old-school craftsmanship with cutting-edge innovation.

Why This Inspires

Ferrari's gamble represents more than just another electric car launch. It shows how legacy brands can honor their heritage while boldly reimagining their future for new audiences.

The company sees huge potential in markets like China, where EVs dominate and gas-guzzlers face heavy taxes. Chief marketing officer Enrico Galliera explains that Ferrari clients want "something completely different, to be used in different moments of life," beyond the weekend track car.

With a range over 310 miles and deliveries starting in late 2026, the Luce proves that going electric doesn't mean sacrificing performance, luxury, or that special feeling that makes a Ferrari a Ferrari. Sometimes the biggest risks create the brightest lights.