Ghana Expo Turns World Cup into Business Opportunity

When most people think World Cup, they picture goals and celebrations, but one Ghanaian company sees something bigger: a chance for local businesses to reach the world stage.

Litina Travels and Tours launched its Made in Ghana Business Expo in Boston this week, creating a bridge between Ghanaian entrepreneurs and the massive global audience gathering for the 2026 FIFA World Cup. The initiative targets business owners traveling to support Ghana's Black Stars soccer team.

"The World Cup is not ordinary enjoyment. It's a place where there are hidden opportunities," said Ernestina Abroaquah, Executive Officer of Litina Travels and Tours, at the April 17 launch at Alisa Hotel. She emphasized that every host country brings unique business offerings that smart entrepreneurs can tap into.

Boston emerged as a prime destination for this strategy. The city will host World Cup matches and offers a convergence of Ghanaian fans, international visitors, and established business networks that Abroaquah describes as "magic" for entrepreneurs ready to expand their reach.

The travel packages go beyond typical fan experiences. Alongside secured accommodation near match venues, guaranteed tickets, and visa support, Litina Travels offers optional business networking opportunities designed to connect Ghanaian products and services with new markets.

The Ripple Effect

This initiative reflects a growing trend of African entrepreneurs leveraging major sporting events as economic catalysts rather than just entertainment. By packaging business networking with travel logistics, Litina Travels removes barriers that often prevent small business owners from accessing international markets.

The 2026 tournament will be the most expansive World Cup in history, hosted across three countries for the first time. For Ghana, which qualified for the tournament, this means supporters will travel across multiple North American cities, each stop representing a potential business connection.

The expo drew participants from various sectors, showing appetite among Ghanaian businesses to think beyond traditional tourist spending. Travel insurance, airport transfers, and stadium shuttles round out the practical support helping entrepreneurs focus on building relationships rather than logistics.

Turning a soccer tournament into an economic opportunity shows how creative thinking can transform any major event into progress for local communities.