Honda Revives Beloved Element as $30K Hybrid by 2029
The cult-favorite Honda Element is making a comeback as an affordable hybrid SUV. After 15 years off the market, the boxy vehicle could return in 2029 with a starting price around $30,000.
If you've been mourning the loss of Honda's quirky, boxy Element since 2011, get ready for some seriously good news.
Honda is reportedly planning to bring back the beloved mini SUV as an affordable hybrid vehicle, with a debut targeted for 2029. According to Automotive News, the automaker wants to compete with the popular Ford Bronco Sport while giving fans the versatile vehicle they've been begging for.
The new Element would slot between Honda's HR-V and CR-V models, with an expected starting price in the $30,000 to $35,000 range. Honda plans to build it at its Ohio factory and hopes to sell about 100,000 units in the first full year.
The original Element earned its cult following for good reason. The interior featured no carpet (except on one trim), making cleanup a breeze after muddy adventures or sandy beach trips. The rear seats could fold flat for camping, flip against the sides for hauling gear, or be removed completely.
Honda discontinued the model in 2011 after sales declined, but the boxy SUV never really went away from people's hearts or the roads. Drive around almost any neighborhood today and you'll still spot these distinctive vehicles cruising along, often loaded with bikes, camping gear, or surfboards.
The timing makes sense too. Smaller, off-road-capable vehicles like the Bronco Sport have surged in popularity, and Honda currently only offers rugged TrailSport trims on larger models like the CR-V, Passport, Pilot, and Ridgeline.
The Ripple Effect
This revival represents more than just nostalgia. It signals that automakers are listening to what everyday buyers actually want: affordable, practical vehicles that don't sacrifice personality for efficiency.
The hybrid powertrain means Element fans can get their beloved boxy companion back while also benefiting from better fuel economy and lower emissions. For US buyers, it's especially welcome news after Honda debuted three new EVs last year that won't make it to American shores.
Honda hasn't officially confirmed the plans yet, saying they won't "engage in speculation about future product plans," but they did acknowledge the Element's enduring fan base.
Sometimes the best innovations are the ones that bring back what worked, just made a little better for today's world.
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Based on reporting by Engadget
This story was written by BrightWire based on verified news reports.
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