LaGuardia Debuts AI Hologram to Help Lost Travelers

Getting lost in an airport ranks among travel's most stressful experiences, but LaGuardia Airport just made navigating terminals a little easier with some futuristic help.

Terminal B now features Bridget, a hyper-realistic AI hologram stationed near the Food Hall who can answer traveler questions about gates, shops, baggage claim, and lounges. Unlike static airport signs or confusing apps, Bridget holds real conversations in English and Spanish, with more languages coming soon.

The technology comes from Proto, a hologram hardware company, and Holomedia's AI Concierge Wayfinder platform. Travelers simply walk up and ask where they need to go, just like they would with a human staff member.

Bridget provides live mapping and step-by-step directions around the terminal. In one demonstration, she guided a traveler to Gate 19 with turn-by-turn instructions, then offered a QR code so they could take the directions along.

The system includes features for accessibility, including on-screen subtitles, high-contrast displays, and wheelchair-accessible positioning. LaGuardia Gateway Partners, which manages Terminal B, plans to install more units across both concourses.

Why This Inspires

Airport managers designed Bridget to support human workers during peak travel times, not replace them. When guest experience teams are helping other passengers, Bridget handles common directional questions that usually send travelers hunting for signs or scrolling through apps.

"At Terminal B, our North Star has always been to provide an exceptional guest experience through a unique blend of innovation and world-class hospitality," said Suzette Noble, CEO of LaGuardia Gateway Partners. The hologram represents that vision in action, offering intelligent, multilingual support without requiring staff to answer the same questions repeatedly.

Miami International Airport launched a similar system three weeks earlier, featuring four AI holograms supporting 40 languages. Their setup even connects with the airport's website chatbot and WhatsApp assistant, letting travelers start conversations before arriving.

These innovations show airports embracing technology that reduces travel stress while keeping human connection central. The best part? When flights change or bags go missing, real people remain available for complex problems that require empathy and creative solutions.

Airport travel just got a little more seamless, one holographic helper at a time.