Mexico City Launches AI Axolotl Guide for World Cup Fans

Mexico City is making it easier for millions of World Cup visitors to explore its streets, museums, and neighborhoods with help from an adorable digital salamander.

The city government launched Xoli, an AI-powered chatbot that works 24/7 to answer tourist questions in both Spanish and English. Named after the axolotl, an aquatic salamander native to Mexico City's Lake Xochimilco area, the virtual assistant helps visitors find transportation, discover events, and navigate cultural attractions in seconds.

"We want every visitor to experience Mexico City in a simple and digital way," said Ángel Tamariz, director of the capital's Digital Agency for Public Innovation. "This new tool is an open window to our city and everything it has to offer."

Mayor Clara Brugada introduced Xoli last week ahead of the FIFA World Cup, which kicks off in June 2026. But the chatbot will stick around permanently, continuing to serve tourists long after the final whistle blows.

Getting started takes just seconds. Visitors can text Xoli on WhatsApp at +52 55 6565 9395 or click the chatbot icon on the city's official tourism website. The interface skips complicated menus and feels like texting a knowledgeable local friend.

The Ripple Effect

With over 3,000 daily activities happening across Mexico City, even longtime residents can feel overwhelmed by choices. Xoli democratizes access to the city's riches, helping everyone from first-time visitors to Spanish learners discover hidden gems they might otherwise miss.

Tourism Minister Alejandra Frausto says Xoli represents Mexico City's famous hospitality brought into the digital age. The chatbot ensures the overwhelming number of options becomes exciting rather than stressful, turning information overload into organized adventure.

The timing couldn't be better. Mexico City expects massive visitor increases during the World Cup, and Xoli will field questions at any hour without wait times or language barriers.

One salamander is about to make millions of visitors feel right at home in one of the world's most vibrant cities.