Miss Ghana Contestants Learn Business Skills From Fidelity

Twenty-nine women competing for Ghana's most prestigious beauty crown just received something more valuable than makeup tips: the tools to build lasting wealth and change their communities.

Fidelity Bank Ghana hosted contestants from the 69th Miss Ghana pageant at its Accra headquarters for an intensive mentorship session focused on financial literacy, entrepreneurship, and environmental action. The "Empowering Women, Enduring Legacy" program was designed to prepare the young women for leadership roles that extend far beyond the runway.

"The Miss Ghana crown is a powerful platform, but to make a lasting, sustainable impact on your communities, you must be equipped to make sound financial decisions," explained Inna Patty, Chair of the Miss Ghana Foundation. Whether funding community projects or building their own businesses, the contestants learned that financial confidence matters as much as intellect and passion.

The bank shared practical sustainability initiatives that contestants can replicate in their communities. Fidelity's innovative "Waste-to-Cash" system converts archived paper into toilet rolls, cutting costs while reducing environmental impact. The bank has also banned single-use plastic bottles and takeaway containers from all office premises.

"Areas that never used to flood are now experiencing severe flooding due to plastic waste clogging our drains," noted Majorie Quansah, the bank's representative. She emphasized that protecting the environment isn't reserved for scientists but requires everyone's participation.

The Ripple Effect

The session revealed multiple funding pathways specifically designed for young entrepreneurs. The Orange Corners Innovation Fund provides grants and concessionary loans to youth-led businesses for people ages 18 to 35. The Fidelity Young Entrepreneurs Initiative offers loans at 10 percent interest, with extended age eligibility up to 40 years for men and 45 for women to better support female business owners.

Fidelity's Green Tech Innovation Challenge has already supported 16 agricultural businesses with 1.02 million Ghana cedis over the past year. The Orange Inspire Creative Challenge awarded 550,000 cedis to finalists in the 2025 competition, supporting Ghana's thriving creative and fashion industries.

Beyond capital, contestants learned about the bank's six-month mentorship program that pairs young business owners with experienced industry professionals. Director of Marketing Esi Mills-Robertson noted that while people spend years in school, few receive formal education on managing money.

"We hope they leave here not only better informed but also inspired to become champions of financial literacy wherever life takes them," Mills-Robertson said. These future queens are now equipped to wear their crowns with purpose and transform their communities with knowledge that compounds over time.