Moroccan Fitness Studio Owner Wins Belgium Entrepreneur Award

Sihem El Mandoudi opened a women-only fitness studio in Mechelen, Belgium, and 12 months later, the city voted her their top female entrepreneur with over 1,500 votes.

The 35-year-old fitness coach didn't expect the recognition. She credits her tight-knit community, especially Moroccan women who became her first clients and biggest supporters.

El Mandoudi grew up in Belgium as the second oldest of five children raised by her mother after her parents divorced. Her mother's constant message about independence stuck with her throughout life.

As a teenager, she struggled with body image and turned to swimming and running. When she could afford a gym membership, a coach spotted her potential and encouraged her to become a trainer herself.

Demand for a female coach came quickly. While El Mandoudi felt comfortable in mixed gyms, she understood why many women didn't. "It gives a safe and trusted feeling," she said about women-only spaces.

That insight became the foundation of Studio El Mando. The studio has grown into more than a gym where women work out and leave.

Many members stay after group classes just to talk. The studio recently hosted an iftar meal during Ramadan that drew 30 women, with many more hoping to attend. "We are building a small family here," El Mandoudi said.

Her Moroccan background played a dual role in her journey. She sometimes feels pressure to prove herself harder as a woman of Moroccan descent, but that same heritage gave her instant community support.

The Ripple Effect

El Mandoudi's success is already inspiring others. She's mentoring several aspiring coaches, including her best friend who started as a client, became a student, earned her coaching certification, and now works alongside her.

The studio now welcomes women from diverse backgrounds, creating a multicultural community united by the need for safe, supportive fitness spaces. El Mandoudi hopes her visibility as a successful female fitness entrepreneur will inspire a new generation of women to enter the industry.

She's keeping realistic expectations as she enters her second year. "For me, the real entrepreneurship starts now," she said, acknowledging the early attention new businesses receive doesn't last forever.

If finances allow, she plans to open a second location and hire more coaches.

One woman's dream of creating a safe space has turned into a thriving community that proves success and belonging can grow together.