
Nigeria App Automates Family Support to End Awkward Calls
A Nigerian fintech app just launched a feature that turns guilt-ridden mid-month money requests into automated, dignified family support. MyRunway's new tool helps working adults support parents consistently without the uncomfortable phone calls.
Millions of working adults across Africa know the sinking feeling when a parent calls mid-month asking for money. The love is there, but the logistics of care often fail.
MyRunway, a Nigerian financial discipline platform, just launched Dependant Runway to solve this exact problem. The new feature lets users set up automated monthly stipends for parents or children, removing the awkward requests and missed payments that strain family relationships.
Founder Omotayo Kuye built the feature after repeatedly disappointing his own mother. "I loved her, but I was failing at the logistics of that love," he explained. "Without a system, I felt like a failing son, and she felt like a burden."
The problem isn't unwillingness to help. It's that busy lives and irregular payments turn family support into a cycle of guilt and tension. Parents hesitate to ask, children forget to send, and dignity erodes with every request.

Dependant Runway integrates family support directly into a user's budget. The system sends money automatically before discretionary spending happens, making care consistent and predictable. No more missed deadlines or uncomfortable conversations.
The feature joins MyRunway's suite of tools including smart budgeting, AI expense tracking, and emergency fund building. Together, they help users manage not just their own finances, but their responsibilities to loved ones.
Why This Inspires
Early users report something deeper than better money management. They're experiencing better relationships. Parents stop asking repeatedly, children stop apologizing constantly, and trust replaces tension in family dynamics.
One small feature is preserving dignity across generations. When financial support becomes reliable and automatic, families can focus on connection instead of transactions. That shift from reactive guilt to proactive care changes everything.
MyRunway proves technology can solve emotional problems, not just practical ones. The app is available now on iOS and Android for anyone ready to turn family support from a source of stress into a source of pride.
Based on reporting by Techpoint Africa
This story was written by BrightWire based on verified news reports.
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